Globalpraxis | Insights

Ideas and knowledge developed by our experts based on their own experiences and business transformations in projects all over the world

Positioning multiple brands within the same product category

John A. Quelch

Leveraging big data to revolutionize distributor management

Xavier Gargallo

Understanding the true source of business success: It's the customers paying our salaries

Philippe Marmara

Navigating the maze: Unraveling the quirks of indirect routes to market in the USA

Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo

Maximizing ROI: Strategies for prioritizing marketing investments

Philippe Marmara

Pricing may decrease your value: Understanding the paradox of low pricing

Jean-Paul Evrard, Georg Krentzel, and Philippe Marmara

Overcoming the challenges of legacy management transformation

Jean-Paul Evrard

Embracing harmony: The coexistence of traditional commerce and e-commerce

Jean-Paul Evrard

Globalpraxis and artificial intelligence: Route-to-market for FMCG companies

Globalpraxis Partners

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