Ideas and knowledge developed by our experts based on their own experiences and business transformations in projects all over the world

From ubiquity to relevance: The route-to-market challenge for snacks in Spain’s away-from-home channel
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
There is no such thing as a global route-to-market model
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Where AI meets judgment: How Globalpraxis combines data, technology, and human intelligence
Jean-Paul Evrard
The Globalpraxis edge: Where academic rigor, senior operators, and data specialists converge
Jean-Paul Evrard
From fizz to foam: What beer producers can learn from soft drink giants to win the away-from-home battle in Europe
Jean-Paul Evrard
Why sales force transformations are so difficult to get right
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
What will define business leadership in 2026
Jean-Paul Evrard and Philippe Marmara
Optimizing commercial impact fast in 2026 using the Globalpraxis platform
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
RGM and RTM transformation: Why Globalpraxis delivers immediate impact in 2026
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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