Implementing a plastic recycling circuit for a global beverage manufacturer: A case study

Client: A global beverage manufacturer with large operations in the Middle East & Africa

‍

Business challenges: Institutional problem with plastic recycling, impacting ESG targets for both private and public businesses in the region:

• Middle East & Africa (MEA) region among highest producer per capita of plastic waste
• Absence of structured recycling system in MEA countries
• Plastic collection process mostly informal (black market)
• Inefficient waste management (difficulties in collection, transport, & treatment)
• Weak regulation related to plastic / PET recycling

‍

Solution: Globalpraxis, with its worldwide expertise in sustainable RTM and experience in building circular economies, designed a custom PET recycling circuit, tailored to MEA markets:

• Designed a holistic 3-step recycling model: Collection (at outlet or collection points), transportation (logistics collaboration), and processing (treatment & recycling in special plants)
• Devised a system to make the recycling model self-financing and economically viable
• Collaborated with key stakeholder-communities, NGOs, government retailers, and other beverage manufacturers (competitors)

‍