Having worked on 5 continents for a Global (Fortune 500) packaging company, Ton is a truly international executive bringing 30 years of experience in sales and marketing, business development, strategic excellence in sales, operations, and business unit management as well as change management.
His expertise lies in revenue growth management and change management, based on redefining the company’s strategic intent in addition to restructuring, route-to-market, new sales processes with monetizable value propositions, KAM plans, account mapping, and talent plans and incentives, all aimed at driving the right behavior and results.
In Europe, he helped lead the company to volume, revenue, and profit growth through increased KAM penetration, geographic expansion, price/value management, higher value products through innovation and simplification, and right-sizing of the operational footprint.
Then, as director of global business development, he led the international expansion of the company outside the core markets, opening markets in Asia, Mexico/Latam, and Africa. Meanwhile, in an operations role, as business unit director he implemented the ITW toolbox in 2 plants, with a total 100 people, to streamline production planning and the product line, while at the same time increasing the level of customer service to 100%, by leading the successful transition from an old virgin plastic product to a new recycled/biodegradable/compostable product content for 100% of customers on 4 continents.
His success in change management is built on innovation via outside-in, customer voice agreements that opened markets in the UK, Central and Eastern Europe, Latam, and China/Asia; sales excellence strategies leading to above-market growth; organizational change from regional business units to a global division and customer base; and the development of multicultural talent in China/Asia, Mexico, Europe, and Brazil.
Ton is especially valued by clients for building long-term, sustainable partnerships, interpreting the needs of consumers, retailers, and customers in profitable business propositions and long-term contracts with global beverage players, worth over €100 million.
