Miguel Rigoli is primarily dedicated to developing and implementing strategic and operational marketing plans in Latin America: Argentina, Mexico, Chile, Peru, Bolivia, Uruguay, and Paraguay.
He has experience in the same area in Spain and the United States, in management, executive, and consultancy roles.
At Unilever, he gained vast experience in marketing, and then went on to found his own commercialization firm for banking products, with Citibank, MasterCard, and Visa as his main clients. During this time, he continued working as a consultant on various projects.
His consultancy experience focuses on developing strategic marketing plans and their implementation. He has carried out these development activities in a broad range of sectors: food, FMCG, industry, durable goods, financial services, pharmaceutical, and government. Areas of development include the alignment of market and business plans, as well as specific market research programs, consumer and retail loyalty, off and online campaigns, generation and acquisition of leads, cobranding, and customer experience.
Miguel holds a degree in marketing from Buenos Aires, and has done postgraduate studies at Kellogg School of Management, University of Nevada Las Vegas, IAE Business School, and Adolfo Ibañez University in Chile.
